The Art Of War by Sun Tzu - The classic text of strategy.
As A Man Thinketh - The mind's power to control our destiny.
Unleashing The Idea Virus - Seth Godin is a bestselling author, entrepreneur and agent of change. In Free
Prize Inside, his follow up to the best selling marketing book of 2003, Purple
Cow, Seth helps you make your product remarkable with soft innovations. You need
to make each of your employees idea champions so they can find the Free Prize.
Godin is author of six books that have been bestsellers around the world and
changed the way people think about marketing, change and work. Seth is a
renowned speaker as well. He was recently chosen as one of 21 Speakers for the
Next Century by Successful Meetings and is consistently rated among the very
best speakers by the audiences he addresses. He holds an MBA from Stanford and
was called "the Ultimate Entrepreneur for the Information Age" by BusinessWeek.
Guerrilla Marketing - By Jay Conrad Levinson -The Guerrilla Marketing Guru, Jay Conrad Levinson, serves up 93 (yes, 93) examples of unusual, quirky, and downright effective ways you can catch people's attention. Marketing your business or yourself doesn't have to boring, and if you're a guerrilla marketer, it better not be! You're guaranteed to leave this one with some ideas of your own.
Bull Market - More marketing wisdom by marketing wizard Seth Godin
Bootstrappers Bible - More by Seth Godin - Seth says there is no better time to start a business..
Beginner's Guide to Business Blogging - Debbie Weil is a speaker, consultant, and publisher of award-winning WordBiz
Report, her weekly enewsletter delivered to 15,000 subscribers in 87 countries.
She has a unique background as a journalist and an MBA with corporate marketing
experience. As president of WordBiz.com, Inc., she helps B2B companies collect
money they're leaving on the table by not selling more effectively through their Web site, free e-newsletter...or a business blog! She works with CEOs and other top-level execs who want to quickly and easily position themselves — and their companies — as thought leaders in highly competitive markets.
Do Less - Seth Godin Marketing guru and agent of change Seth Godin writes that for your company to do more, sometimes you need to do less! Stop trying to be all things to all people (or customers), and focus (in your life and in your work) on your core strengths. Your business (and probably your sanity) are likely to improve.
The Art Of the Start - Guy Kawasaki A former Apple Fellow and entrepreneur extraordinaire, Guy talks about up-starting a start-up. A sneak preview from his upcoming book, "The Art of the Start." Guy encourages entrepreneurs to make meaning, make mantra, and get going. According to Kawasaki, some examples of making 'meaning' are: make the world a better place, increase the quality of life, right a terrible wrong, and prevent the end of something good. Plus, his brilliant FAQ's (frequently avoided questions) will answer almost all your fears about starting a new business.
